I recently attended the Montana Governor’s Conference on Tourism and Recreation. It is an annual gathering for people in the industry to come together to learn new practices, network with new partners, and find more inspiration to share Montana’s spectacular beauty and authentic experiences. Marc Berejka, Director of Government and Community Affairs at REI, was one of the keynote speakers. He spoke about how an outdoor life is a life well lived and why they created their campaign to awaken a life-long love of the outdoors. Research has shown